Fashion Branding and Marketing
We help startup fashion businesses develop their brands. The first step is to decide your market segments. What type of people will find your clothing designs interesting? What other brands do they like? What social activities and entertainment do the prefer? How much money do they make and where do they travel.
Once the fashion business knows exactly the types of people that may become customers, the next step is to create a Brand Personality that connects with these customers. Brand Personality is creative! It directs the images, videos, colors, and tag lines used in the Brand's marketing platforms. This includes the website, Look Book, social media profiles, and advertisements.
Fashion Branding is creating a personality that connects with customers. When the customers see the brand's social media or websites, they must be attracted to it, and want to hang out with it. That is a Brand Personality!