Define your market segments
All women, our line is the first that's meant-to-be-seen, and the women who wear them define their scene - from the beach to the boardroom to the after-hours bar. Women of all shapes, sizes, and styles wear our pieces in completely unique ways, but what defines our segment is the inclusion of all women who have curves and dreams worth supporting, which is all women.
Best Selling Pieces
The MajorMini is our best-seller and it embodies the essence of the brand in a way that our community relates to from both a functional and fashionable standpoint. Imagine a little black dress that contours your curves seamlessly, now introduce your imagination to the LBD's siblings - the little red, little emerald, little blush, little... you get the idea. We made that dream a reality, and our community supports it as much as we do.
Describe your business model
We listened to customers feedback about additional color ways they wanted and incorporated those ideas with an additional assortment of colors. We also looked at the commercial response to sizes and adjusted the sizing we offered per product.
Customers would like more information about the story behind how the company and line started, so we extended our brand focus to include more editorial, narrative, and community-oriented elements. Women who wear Jewel Toned wanted more interaction with the company, so we have a mobile boutique to really engage with our customers one-on-one.
Future design plans
We are excited about our expansion into community engagement, both online and offline. It's an incredible opportunity to build a brand that becomes a reflection and projection of the women who wear our pieces, as much as our products support their style.
2016 holds exciting things. We’re expanding into more brick and mortar retailers and we have some video content in the works that’s pretty spectacular.
Advice to fashion entrepreneurs
Focus on your end game. Don’t get bogged down with minutia and admin. Sell, sell sell and tell everyone about why you started it in the first place.
Not all that glitters equals growth - it pays to nerd out and get to coding. Know your analytics inside and out.